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Top stories for 05.29.18

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Is your culture killing your workers?
Is your culture killing your workers?'

Workplace stress is unavoidable, but companies can and should do more to mitigate deleterious—or even deadly—effects. Minding employee health is just smart business.

Trump criticized for ‘tone-deaf’ Memorial Day tweet Crisis Communications
Trump criticized for ‘tone-deaf’ Memorial Day tweet
Many have slammed the commander in chief for a social media post that was more about glorifying himself than honoring fallen military personnel.
 
 
7 newsroom features that increase journalists’ engagement Content Marketing
7 newsroom features that increase journalists’ engagement
Nissan and Mayo Clinic have disparate missions, but their top-rated online newsrooms offer lessons for others about how to draw reporters—and fans.
 
 
Steps for boosting your health care organization’s online reputation Health Care Communication
Steps for boosting your health care organization’s online reputation
This infographic breaks down the numbers behind the importance of a strong web presence for your facility or practice.
 
 
3 recent stories prove social media is changing faster than ever Virtual Summit Alert
3 recent stories prove social media is changing faster than ever
Keeping up with so many current trends is challenging—let experts show you how in this upcoming virtual summit.
 
 
Infographic: Tips for creating dazzling marketing videos Content Marketing
Infographic: Tips for creating dazzling marketing videos
One size does not fit all when it comes to telling your organization’s visual stories. This guide offers insights for producing the ideal video for your desired outcomes.
 
 
Are you a media relations wiz? Awards
Are you a media relations wiz?
Enter PR Daily’s 2018 Media Relations Awards. Your last chance to enter is May 30.
 
 
7 tips to develop your employees as brand ambassadors Health Care Communication
7 tips to develop your employees as brand ambassadors
Start by empowering the social media stars you have on staff. Make it simple for others to join by curating content, and motivate their participation.
 
 
3 tactics that can impact your marketing budget Marketing
3 tactics that can impact your marketing budget
When planning how much to spend, some tools have more hidden costs than others. Here’s how infographics, guest blogging and podcasts can shrink por balloon your spending.
 
 
Video success is closer than you think Communications Consulting
Video success is closer than you think
Video: Justin Allen explains what you’ll gain from a video audit.
 
 
4 stumbles that keep influencers from engaging with your brand From the Archives
4 stumbles that keep influencers from engaging with your brand
Perhaps that person’s niche doesn’t align with your organization, or maybe you just plowed ahead into your pitch without forging a relationship. Learn from these common missteps.
 
 
6 email marketing tips for offering value to potential customers Marketing
6 email marketing tips for offering value to potential customers
Without that crucial payoff, you’ll lose the recipient—maybe just that once, but possibly forever. Limit your risk by focusing on their needs and wants. Here are a half-dozen approaches.
 
 

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