Happy Friday!

Today we have King Kong’s founder, Sabri Suby providing insights and advice for those working on the strategy and campaign for the launch of a product or service during the COVID-19 pandemic.

“We don’t know whether that’s going to happen in four weeks or four months or four years, but one thing we know for certain is that it is going to blow over. And when it finally does, it’ll pay to have pushed your products hard during the tough times,” says Sabri.

Also, Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption.

She writes: Historically, OTT brands excel in social media marketing by using their original content as the centerpiece of their ads. While many are consuming content on social channels, OTT brands can utilize this unique content to persuade users to tune into their offering.