From retail brands to small publishers, a flurry of companies have been calling privacy lawyer Dominique Shelton Leipzig about a recent tweet from the California Attorney General. The tweet discussed a new global privacy opt-out tool called Global Privacy Control, the successor to Do Not Track. And it has some in the the media and ad industry scrambling to understand its implications for complying with the California Consumer Privacy Act (CCPA). Read more below. Other things to know about | | |
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| The Programmatic Publisher | | | | California’s AG suggests Do Not Track’s global successor would allow people to opt out of their data being sold under the state’s privacy law. | | |
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howdy! | Agency Culture | | | | Lee offered his thoughts on media and creative agency relationships, ethics and the digital platforms and the roles and uses of data. | | |
| Sponsored by Bannerflow | | | | New research shows that in-housing flourished in 2020, as the pandemic accelerated the need for marketing teams to achieve greater efficiency, collaboration and control over brand messaging. | | |
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howdy! | Business of TV | | | | As smart TVs’ share of video viewership has grown, so has their prominence in the connected TV distribution and ad markets. | | |
| Sponsored by sticky.io & Kount | | | | As 40 percent of e-commerce merchants reported an increase in chargeback fraud since the beginning of 2020, the timing for brands, retailers and agencies to respond is critical. In this new infographic, explore highlighted findings from a new survey, and then dive deeper into the research by downloading the complete report. | | |
howdy! | The Programmatic Marketer | | | | Here’s a primer to bring you up to speed on what Apple’s SKADNetwork is, how it will work and what to watch out for as the due date gets closer. | | |
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| Sponsored by Celtra | | | | For publishers and advertisers, immersive on-site experiences are cutting through the noise. Tactics that fully compliment site content while at the same time breaking through the barrier of banner blindness are in high demand. Join Nikki Gertner, senior product marketing manager at Celtra, on March 16, at 1 p.m. ET, for a deep-dive into rich media, animation, video, site skins and more. | | |
howdy! | Coronavirus Fallout | | | | After traffic fell by nearly 50% and ad spending disappeared completely, Thrillist refocused its coverage around entertainment and ‘local-adjacent’ content. | | |
howdy! | Subscriptions | | | | Bustle Digital Group is priming its newsletter strategy to win a space in readers’ inboxes and sell that audience to advertisers. | | |
| Beyond Ads | | | | Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations. |
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