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| 14 brands have purchased them in 5 weeks By Lauren Johnson Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke ... Read more » |
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| How can brands break through? By Christian L. Tom |
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| Underscores growing importance of social video By Lauren Johnson |
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| Adweek Webinar Presented by Neustar | | Wednesday, July 13, 2016, 1 PM ET | 10 AM PT |
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| End-to-end encryption will give users more privacy By Marty Swant In a move taken straight from Mission: Impossible—or straight from Snapchat—Facebook has begun testing a way for Messenger users to send encrypted conversations that disappear after a certain period ... Read more » |
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| Water is Life turned $10 into $800 By Lauren Johnson It's no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water ... Read more » |
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| App's first 'dual lens' campaign By Lauren Johnson Despite poor initial reactions to the YouTube trailer for this summer's Ghostbusters reboot, Sony Pictures is pulling out all the bells and whistles to promote the movie—including a big push on Snapchat ... Read more » |
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| Featured Jobs | | Forward 10038, New York City | | MediaCom New York City, New York (US) | | Stern Strategy Group Iselin, New Jersey | | Car and Driver Ann Arbor, Michigan | | Time INC New York City, New York (US) | | |
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| Brand leans on consumers to start conversation By Lauren Johnson Plenty of brands have launched one-off apps in an attempt to get onboard with the emoji craze, but L'Oréal hopes to make emojis part of a longer-term discussion about beauty trends and culture. Read more » |
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| Messaging app wants brands and games to go viral By Marty Swant Kik is launching a way for users to share chatbots with friends by allowing them to "invite" other users to try out various games, news organizations and brands on the the messaging app. Read more » |
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| A collagelike function for its growing user base By Christopher Heine Snapchat has been hinting for some time that it doesn't want to be known as an "ephemeral app" anymore, even taking a bit of umbrage with the notion lately. Read more » |
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