Why advertisers are still waiting on the CTV promised land Despite high CPMs, data fragmentation and murky measurement, advertisers are still sold on CTV. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Despite high CPMs, data fragmentation and murky measurement, advertisers are still sold on CTV. | | |
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howdy! | | | | | Creators of a certain level no longer work on their own. Instead, there’s a ‘behind the scenes’ team behind them making sure their businesses are ticking along. | | |
| | | | | From Modern Retail: Register for this virtual event on April 18 at 1 p.m. EDT for an insider perspective on the uprising of machine learning within advertising and how retailers and brand marketers can make the most of these tools for their CTV campaigns. | | |
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howdy! | | | | | Publishers are experimenting with generative AI technology to beef up their SEO strategies. | | |
| | | | | Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages. | | |
howdy! | | | | | When economic conditions didn’t improve much if at all as 2023 started, it was clear to Horizon Media a followup report on inflation needed to happen. | | |
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| | | | | As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness. | | |
howdy! | | | | | Since 1985, WWE’s biggest show of the year has been WrestleMania, which took place on the weekend of Saturday, April 2nd, and Sunday, April 3rd. This was the event for brands to dedicate their marketing dollars to gain exposure among WWE fans. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at why TV advertising’s currency changeover is unlikely to happen during this year’s upfront market but could transpire once this year’s upfront deals take effect. | | |
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