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| Top Stories |  | | Ivy Liu |
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| | | | | Even with X’s brand safety concerns and controversies, it’s still the go-to second screen for the Super Bowl. | | |
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howdy! | | | | | Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. But they’re still wary of the economy after such a tough year. | | |
| | | | | With the rise of generative AI and persistent algorithm changes, driving site traffic is increasingly challenging. Publishers: Take this survey and tell us how you’re addressing changes in traffic. We’ll send you a $5 gift card and the resulting report. | | |
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howdy! | | | | | Commerce agency The Mars Agency this month introduced two new products for its commerce marketing platform. | | |
| | | | | Publishers are increasingly diversifying the way they monetize their audiences and working toward building sustainable revenue. | | |
howdy! | | | | | The youngest generation of workers appear far less loyal to the organizations they work for as job hopping becomes more normalized. | | |
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| | | | | Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. | | |
howdy! | | | | | Consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. | | |
howdy! | | | | | Publishers are picking and choosing where they want to play in Google’s Privacy Sandbox. | | |
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