Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can ...
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Daily Digest
March 14, 2016
But the industry has much work to do
By Kristina Monllos
Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can ...
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CMO Frank Cooper talks scale at SXSW
By Lauren Johnson
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North Face, Lufthansa and Hasbro weigh in
By Marty Swant
Tackled thorny topics at SXSW
By Christopher Heine
Adweek Webinar Presented by NetBase
Tuesday, March 15, 2016, 1 PM ET | 10 AM PT
Fast-growing lifestyle brand Stance is making noise with its bold, daring socks...including a cameo in Kia's high-profile Big Game ad. Its secret? Using social audiences as a competitive advantage. Hear from ...
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Zendesk's new ads says so
By Christopher Heine
Zendesk today is launching a digital ads campaign at South by Southwest Interative in Austin, Texas, in effort to change the way potential clients see its brand.  
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The Hill, Politico and the new power elite
By Mark Joyella
There may be no group more hungry for information—and more desperate for news and gossip—than those who populate the halls of power in Washington, D.C. From congressional staffers to K Street lobbyists, ...
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Lawsuit details 'unending stream of racist and sexist comments'
By Patrick Coffee, Noreen O'Leary
Erin Johnson's career had been on a constant upward trajectory for 20 years, culminating in her being named to her current job as chief communications officer for global agency JWT. She worked closely with the ...
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They're millennial marketing gold
By Christopher Heine
More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis. 
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YouTube, Netflix and social all surpass TV
By Carrie Cummings
Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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