Showcase your achievements in media and marketing across categories such as Best E-Commerce Strategy, Most Innovative Brand and more with the Digiday Awards. Enter today to secure the best rate.
Creators do more than influence consumer perceptions and behavior in the moment of a single campaign — they spark a ripple effect of a growing community and many more actions. Sponsored by ThisThat.
Contextual targeting has become a privacy-compliant alternative in a world of scarce user data. Paired with deep learning, powered by neural networks, it elevates targeting precision so marketers connect with the right audiences. Sponsored by MediaGo.
Klaviyo enables B2C businesses to own all their data to create great customer experiences. With B2C CRM, Klaviyo is now bringing marketing, customer service and analytics together in one place — making the data even more powerful, and helping consumer brands build smarter relationships. More than 167,000 consumer companies like Dollar Shave Club, Daily Harvest and Filson choose Klaviyo to get to know their customers better and grow their businesses faster.
When deciding between in-house and outsourcing to keep up with competitors, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns.
As consumer behaviors and cultural conversations rapidly shift, marketers need to make more dynamic decisions to remain relevant. The industry can deliver on these promises by ensuring biddable CTV is transparent, TV-quality and brand-safe.
