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Shane Smith Tells Agencies to 'Stop Being So Afraid' to Work With Vice 4A's panel encourages marketers to take risks with media By Christine Birkner Shane Smith, founder and CEO of Vice and Cannes Lions "Media Person of the Year," knows a thing or two about dealing with a world of disruption and breaking the status quo. "When we started Vice, ... Read more » |
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How Hollywood Is Successfully Tapping Into Faith-Based Audiences But taking liberties with scripture is a path to failure By T.L. Stanley Hollywood, sometimes considered the last place to find anything divine, has seen the light lately, releasing a flood of faith-infused entertainment that includes TriStar's Heaven Is for Real, Focus Features' ... Read more » |
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Why Le Creuset Is Still the Hottest Pot in America’s Kitchens Colorful cast-iron cookware that Julia Child made essential By Robert Klara Family members often find themselves pining for heirlooms—rings, watches, quilts and so on. But who'd elbow a sibling out of the way to get a cast-iron cooking pot? Well, if it's a Le Creuset pot, ... Read more » |
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Orange Is the New Black Star Says Your Brand Should Do This to Reach Latinos It starts with who you're hiring By Katie Richards Orange Is the New Black star Dascha Polanco sat down with Valdez Productions president Jeff Valdez to discuss the rise of Latinas in media, entertainment and technology at the 4A's Transformation conference in ... Read more » |
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Ad of the Day: L'Oréal Explains the Science of Creating Makeup Shades for All Skin Tones How diversity is changing the world of cosmetics By Angela Natividad We've come a long way from "Maybe she's born with it. Maybe it's Maybelline." Read more » |
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JWT Names Spence Kramer, Known for Nike and Coke Work, as CEO of Atlanta Office Perry Fair steps down after 4 years By Patrick Coffee Today J. Walter Thompson named Spence Kramer as chief executive officer of its Atlanta office, effective immediately. Read more » |
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Isolated or Endemic? 4A's Speakers Publicly Spar Over Ex-JWT CEO's Alleged Sexism, Racism Nancy Hill and Maurice Lévy weigh in By Katie Richards 4A's president Nancy Hill had some stern words for the industry on the opening day of the organization's Transformation conference in light of recent allegations against J. Walter Thompson's former ... Read more » |
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