Late in 2015, a new restaurant opened in Winter Park, Fla., a northern suburb of Orlando. It's a big room with exposed ductwork, an open kitchen along one wall and a long bar skirting the other. The cooks there cut and smoke all the meats in house, and many of the ingredients are locally sourced....
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Morning Digest
February 16, 2017
What marketers need to know today
The scramble to get millennial diners in the door
By Robert Klara
Late in 2015, a new restaurant opened in Winter Park, Fla., a northern suburb of Orlando. It's a big room with exposed ductwork, an open kitchen along one wall and a long bar skirting the other. The cooks there cut and smoke all the meats in house, and many of the ingredients are locally sourced....
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The actor wonders if he's been typecast, but that's just part of the story
By Tim Nudd
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Third straight hack of the popular edition
By Tim Nudd
Fast-food veteran withdraws his name amid controversy
By Erik Oster
Kevin Plank clarifies the brand's stance on diversity and inclusion
By Katie Richards
Today Under Armour's CEO Kevin Plank purchased a full-page ad in The Baltimore Sun to address comments he made last week on CNBC. In the interview, when asked about President Donald Trump, Plank called him a "real asset" for American businesses. The comments caused a number of the brand's star endorses, including Misty Copeland and...
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First 2 are set for upcoming episodes
By Jason Lynch
Saturday Night Live's Trump bump just keeps getting bigger. The show has been gaining buzz and viewers as it becomes an increasingly larger thorn in the side of President Trump and his administration, with Saturday's episode--featuring Alec Baldwin and the return of Melissa McCarthy as White House Press Secretary Sean Spicer--drawing the show's highest ratings...
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Time to poke a potential employer?
By Marty Swant
Facebook is starting to let users apply for jobs directly through the platform, putting it in closer competition with business networks like LinkedIn. In a blog post published today, the company said it's trying to make it easier for businesses to recruit the right employees directly through their pages. Starting today, the company will let...
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Verizon
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Narrow targeting has its uses, but TV and radio offer greater impact
By Andy Sippel
In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they're ready to buy, the thinking goes, which makes advertising broadly across media a waste of time and money. Andy Sippel Last year, two news events spat in...
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Renato Fernandez is promoted to chief creative officer
By Patrick Coffee
The Los Angeles office of TBWA\Chiat\Day has promoted Renato Fernandez to the role of chief creative officer. Fernandez effectively replaces Brent Anderson, who moved over to the network's dedicated Apple agency Media Arts Lab last October. The former executive creative director has led TBWA's U.S. campaigns for Gatorade since 2014, and in 2015 was promoted...
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The gatherings with agencies will begin in March
By Jason Lynch
Since wrapping last year's upfronts, no media company has changed as drastically as Viacom. It has a new permanent president and CEO in Robert Bakish, a new ad sales chief in Sean Moran and--now that plans for a merger with CBS have been scrapped--a new direction, which Bakish unveiled last week. So it's not a...
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