You can’t have martech without tech. On one level, this is a self-evident statement. On another, it’s a reminder to make sure they have a good relationship with the IT department. Today, Benjamin Bloom of Gartner explains why you should do this and, perhaps more importantly, how. IT is taking a bigger part in all enterprise digital initiatives, so it’s imperative that marketing is truly collaborating with this essential partner.
We’re about a month away from The Martech Conference (online and free: register here). To give you a sneak peek, Kim Davis talked with Justin Sharaf about his marketing ops panel and what you can expect to learn from it.
Constantine von Hoffman
Managing Editor
