Why and How to Use Demographics in UX

New Articles

Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.

6 min read

Three Pillars of User Delight

Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

8 min read

New Videos

🎥 Checklist for Planning a User Test

A list of 10 things you should do *before* you actually run a usability study. Good planning leads to good research insights. (The first of 2 videos on usability study checklists.)

5 min video

🎥 How to Get Helpful Feedback

To get useful feedback on UX design or research, set the stage with stakeholders before presenting the work. Provide context and deliberately ask for the types of feedback that will be most helpful to you.

4 min video

🎥 5 Tips for Augmented Reality Calibration Text

Before users can use an AR app, they must often calibrate it first. Usability studies find many big problems in calibration designs that can prevent people from ever getting into the actual AR experience.

5 min video

UX Training

US/Europe (Virtual)
December 3 – 9
Full-day courses

US/Europe (Virtual)
January 21 – 27
Full-day courses

US/Asia/Australia (Virtual)
February 11 – 24 (USA)
February 12 – 25 (Asia & Australia)
Half-day courses

US/Europe/India (Virtual)
March 13 – 24
Half-day courses

Qualitative Research Series (Virtual)
May 1 – 5
5 day course

Vision and Strategy in UX Series (Virtual)
May 1 – 5
5 day course

Full event program describing all full-day UX training courses and the virtual conference format.

You are receiving this newsletter because you subscribed at
https://www.nngroup.com/articles/subscribe

48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA
Copyright 2022 Nielsen Norman Group, All rights reserved
Manage preferences or unsubscribe.