The ad industry has changed its approach to Big Tech, and waiting in the wings is Apple, a platform that's not shy of blackening a few eyes if it sees fit for change. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | ‘Everybody’s waiting on Apple to do something big.’ | | |
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howdy! | | | | | Three advertisers discuss how and why they’re making the Paralympics a priority. | | |
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| | | | | A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. | | |
howdy! | | | | | Publicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024. | | |
| | | | | Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — but DSPs often can’t access linear inventory. | | |
howdy! | | | | | This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms. | | |
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| | | | | Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. | | |
howdy! | | | | | Social platforms from TikTok to Snap are developing closer relationships with influencer agencies by offering direct access to first-party data and creator programs as Meta apps maintain their dominance. | | |
howdy! | | | | | Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it. | | |
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