The retiree cohort:
Why marketers ignore it at their peril
While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.
Tuesday, October 5
1:00 - 1:30 PM EDT
Free to attend.
