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Why Are Potato Chip Bags Always Half-Full?
A bread company doesn't sell you half a loaf. An ice cream manufacturer doesn't fill the carton only halfway. Sparkling water goes to the top of the can, not the middle. So why would chip companies think it's acceptable to sell bags that are only half-filled? Believe it or not, it's actually the best way to ensure a positive snacking experience. Read more...
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