| Happy Monday! Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. With premium marketing automation technology available, many have moved into more strategic personalization, such as switching out recommended content links in an email based on the job function of the recipient, for example. Still, there’s clearly a long way to go when it comes to website personalization and not just because marketers aren’t confident they completely know their buyers. Also, in the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer. “Sellers must prepare their story by getting to know the buyer and their industry better than the buyer knows themselves. This can help sellers validate or challenge their POV when interacting with them and become a trusted sales advisor.,” says Brian. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
