Why ‘authenticity’ is such a tough buzzword to replace

‘Crushing it’ is all in a day’s work for Power Design’s head of comms

A conversation on making employees feel truly valued.

Why ‘authenticity’ is such a tough buzzword to replace

An examination of a jargon-drenched word that refuses to die.

The Scoop: The meteoric rise of Labubu

Plus: The truth behind CapCut’s new terms of service; casual restaurants communicate updates to old-school audiences.

The magic in the message: A look inside Amazon MGM Studios’ culture-forward strategy

Digital Publicity Director at Amazon MGM Studios shares how smart marketing strategy, authentic partnerships and culturally relevant storytelling help her cut through the noise .

The Scoop: How Kraft Heinz is positioning move away from synthetic dyes

Plus: Trump admin extends deadline for TikTok to find new owner; Social series gains traction with smart and fun 60-second takeaways.

The viral marketing class you wish you’d taken — in 3 minutes

Viral videos to inspire you.

Member Content

4 ways to bring relationships back to media relations

Strategies for fostering meaningful connections.

New social media features and updates to know this week

Including YouTube, Instagram, WhatsApp and more.

Grammar Girl lays out new AP style rules for X, AI and more

Tips for tailoring your writing with precision and clarity.

The Scoop: Companies try to court Hispanic consumers as immigration crackdown, economic woes sting

Plus: Victoria’s Secret issues statement fending off activist investor demands; Buc-ee’s brand lands primo NYT placement.

The new reality of purpose: Walking the walk without talking about it

You don't have to abandon purpose. But you do need to change strategy.

How PR is quietly powering the future of generative search

Earned media will lead the way.

The Scoop: Air India struggles to respond to horrific crash

Plus: Yahoo’s creative PR campaign leverages email burnout to launch product; New York now tracking AI-related layoffs.

AI isn't coming for us. It's coming to us.

AI isn't coming for us. It's coming to us.