I love B2B marketing, but darn B2B marketers have it hard. As Liam Moroney writes today, “Marketing is a long-term effort, but it has come to have short-term accountability.” The big ask is always how many leads can you generate right now? However, all this focus on lead gen means shorting demand generation — which is the source of leads. There is a solution, but it might be a tough sell with sales.
If that is stressing you out, take a look at our interview with contributor Scott Gillum. Many Boomers and Xers like to mock Millennials for insisting on work-life balance. Not Scott. Watching Millennials at work and play inspired him to start a new kind of business. It’s one where putting your life first is what enables you to do great work.
Constantine von Hoffman
Managing Editor
