During the Super Bowl, PepsiCo tripled down on collaborations between musicians and brands--and it paid off. Doritos was the second most-discussed brand on social during the game following its ad starring Chance the Rapper and the Backstreet Boys. Pepsi was the top "share of voice" on social after its Big Game spot featured Cardi B,...
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March 05, 2019
Morning Digest
What marketers need to know today
Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician
Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years
Promoted Content by Acquia
Overcome the Personalization-Privacy Paradox
Whole Foods’ Will Chau Knows the Importance of Fostering a Creative Culture
The Founders of This Austin Agency Wanted to Find More Soul in the Business
Popular Rang-Tan Character From Palm Oil Deforestation Ad Will Star in a Children’s Book
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