Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers.
Why brands and agencies are putting AI chiefs in their C-Suites Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers. Additional coverage: If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her. With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo. Daniel Hulme, WPP's chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors. March 2025 was streaming platform Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively loose approach to content moderation. Sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative deals for creators. From sister brand, Modern Retail: Amazon is asking sellers for input on how Trump’s sweeping tariffs are impacting their businesses. From sister brand, Glossy: TikTok Shop is likely to see a dramatic change in assortment and pricing after the planned May 2 cancellation of the tariff loophole known as ‘de minimis’ on goods from China and Hong Kong. Other things to know about The Greater Good Awards have previously recognized impactful work from Samsung, Audible and more. Explore this year's categories and enter by May 9 to take advantage of the best rate. A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences. Sponsored by TeenVoice. As referral traffic from platforms declines, publishers are prioritizing community-building tactics to strengthen audience relationships, increase engagement and support first-party data strategies. Sponsored by Viafoura. | | |
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