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Why Brands From Barbie to Uber Are So Hot on Chatbots Are automated messaging platforms the new customer service reps? By Marty Swant Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.
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Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot The Drake-induced faceplant already has millions of views By Marty Swant In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to Drake and Future. And while the results look ...
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These Are the Brands Slam Dunking March Madness on Social Media Reese's tops buzz around NCAA Tournament By Christopher Heine Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA sponsors and 36 nonsponsors. And heading into this weekend's Final Four matchups, ...
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Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men Reversing an earlier trend By Christopher Heine Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male counterparts, according to a ...
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Meet the New Digital Agency That Already Has 2,000 Big Names on Board Laundry Service spins off Cycle to make BuzzFeed-style content By Lauren Johnson Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.
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MRC's First Stab at Viewability Standards Treats Mobile Ads the Same as Desktop But no guidance on news feed promos By Lauren Johnson Almost a year after it started the process of measuring mobile viewability, the Media Rating Council has issued its first set of guidelines, which recommend that marketers treat smartphone and desktop ads the same.
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8 Enlightening Digital Marketing Stats From the Past Week Facebook's reaction buttons fall flat By Christopher Heine The last several days were full of intriguing data points from the realm of digital marketing.
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