It's a longstanding truism of American business that companies don't like to generate controversy--and there are few quicker ways to do that than taking a stance on a political issue. The reticence is understandable. What company wants to jeopardize its stock price with bad PR? Or get hit with a boycott? And what brand wants...
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December 15, 2017
Brand Marketing Daily
The top trends and topics for marketers
Why Brands Lost Their Fear of Controversy and Got Political in 2017
Taco Bell’s Hilarious, Over-the-Top Nod to the Illuminati Isn’t Your Average Value Menu Campaign
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