| Good Morning! Today we have Kameleoon’s Jean-René Boidron explaining why now is actually the time to take a more strategic approach to personalization, outlining the key challenges companies face and how they can overcome them. “Digital marketers need to focus on their aims from personalization and use this to create a well-argued, measurable business case,” says Boidron. “Be clear on your objectives but also understand that personalization tools alone don’t deliver ROI.” Also Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offerings post COVID-19. He writes: Data now provides the connective tissue to unite and optimize both creative and media in a single, elegant process. When you have data as a central source of truth for what drives revenue, optimizing the rest of the machinery around it becomes possible. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
