Today’s consumers have access to a staggering amount of media content—from videos/movie streaming and music to massive online multiplayer games. Never before has the consumer had so many options to choose from. The OTT media industry, the official term encompassing all these media platforms, was valued at $97.4 billion in 2017, a figure that is estimated to grow to $332.5 billion by 2025, representing a rapid annual growth rate of 16.7%.
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