When it comes to showing beefy guys in ads, few segments have pushed the envelope as consistently as underwear brands. Given the nature of the product itself, of course, showing muscled flesh pretty much goes with the territory. Even so, the annals of advertising burst at the waistband with imagery that ranges from the merely...
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December 13, 2017
Brand Marketing Daily
The top trends and topics for marketers
Why Bursting-Briefs Brand 2(X)ist Is Actually Toning Down the Beefcake
HP Created 2 Delightful Holiday Films, Reminding the World to Come Together
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