Good morning Marketer, what’s so great about CDPs?
It turns out – customer data platforms (CDP) are helping marketers solve some of the biggest challenges when it comes to streamlining data workflows and providing a single view of the customer.
With increased expectations of the brands they buy from, customers are engaging across more devices than ever – and interacting in more fragmented ways. That’s where a CDP comes in handy, allowing marketers to orchestrate real-time personalized experiences across channels while adhering to complex privacy regulations. For a deeper dive into CDPs, including more analysis of the category and profiles of 23 different vendors, download our newly-updated buyer’s guide today.
Speaking of martech, the demands and expectations of marketers are evolving at a record pace – and integrated tech stacks underpin much of those efforts. As technology continues to define what it means to be an effective marketer, Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com, predicts that marketers will increasingly become a “hybrid of marketers, technologists and data analysts” as we progress into the next digital era.
In his session at SMX Next last month, McDonagh discussed how emerging trends in data and technology are changing what it means to be an effective search marketer, alongside his 1-800-Flowers.com colleague Sara Resnick, senior director, enterprise community marketing, SEO & Social. Watch the full on-demand replay here.
Have a great Monday!
Taylor Peterson,
Deputy Editor
