Good morning, Marketer, it’s complicated!
In Greg Krehbiel’s feature about the cost of CDPs, he points out that prices vary because of all the different functions CDPs have and explains the history behind those difference. It’s a very diverse segment of martech that is still evolving.
One reason behind all this functionality is because once a business has all of their customer data centralized and accessible, it becomes a lot more actionable. For marketers, that’s an exciting proposition.
So it’s important to know exactly what can be done with a particular CDP and how that fits into your business strategy. Then, you can narrow the field according to budget.
To help navigate these decisions, find some of our extensive coverage of CDPs below.
Chris Wood,
Editor
