Coca-Cola has signed on as the first worldwide founding partner of Wild Rift, Riot Games' popular mobile title, under a new, multi-year agreement. The arrangement is a forceful endorsement of mobile esports by a prominent international brand, giving extra heft to Riot’s efforts to build a viable competitive mobile gaming ecosystem. Read more below. Other things to know about - American Eagle, e.l.f beauty, and NBC News Brand Studio are just a few of the finalists for the 2022 Content Marketing Awards. Check out the finalists here.
- CTV can suffer from ad repetition and frequency-capping issue. The remedy is not simply delivering fewer ads; it’s ensuring they’re purposeful experiences. Sponsored by WarnerMedia.
- Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by MNTN.
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| Top Stories |  | | Ivy Liu |
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| | | | | As a founding partner of Wild Rift Esports, Coca-Cola finds itself in a similar position to other early esports league sponsors, such as MasterCard, whose decision to partner with League of Legends Esports in 2018 spurred a deluge of brand interest in esports. | | |
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howdy! | | | | | The startup is looking to convey its expanded offering as well as what makes Zola different with its advertising and marketing. | | |
| | | | | Between the changing consumer profile and increased technology adoption and innovation, marketers are shifting beyond traditional methods. | | |
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howdy! | | | | | This week’s Media Briefing takes a peek at what will be talk of next week’s Digiday Publishing Summit. | | |
| | | | | To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. | | |
howdy! | | | | | A February survey found only thin slivers of marketing spend goes to retail media, with well over half of respondents saying they spend very small amounts or nothing there. | | |
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| | | | | Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. | | |
howdy! | | | | | As more shoppers spend more time streaming their content, a footwear company is spending big to meet them where they are. | | |
howdy! | | | | | Even among 86 agency execs surveyed that actually spend client budgets on TikTok, less than 20% are at least “confident” it works. | | |
| | | | | In order to reach its $20 million goal this year, Blockworks' co-founders are going after new Web3 native revenue opportunities. |
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