Consumer lending is one of the most robust markets in the financial services industry with a multitude of players, both formal and informal, from legal to some outright sketchy ones. It is a market dominated by credit card providers, mortgage lenders, car loan providers, payday loan providers, digital & app-based lenders, and peer-to-peer lending providers. It is a huge market, each service carving out a niche for itself. And the market continues to grow for FinTech players, with alternative lending growing to a projected $312.6 billion by the end of 2020.
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