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| Top Stories |  | | Ivy Liu |
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| | | | | The growth of retail media — er, commerce media — is on full display at the Cannes Lions Festival of Creativity this week. | | |
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howdy! | | | | | The power of the creator economy and its hold on the advertising industry is on full display at the Cannes Lions International Festival of Creativity this year. | | |
| | | | | Brands that fail to allow their ads to wear in are unnecessarily investing budget in creating new ads when they could rely on proven winners that will connect with consumers. | | |
howdy! | | | | | Publishers’ first-party data are one part of a holistic signal strategy, the breadth of which includes advertiser first-party, publisher-provided and third-party vendor signals. | | |
howdy! | | | | | This week’s Future of TV Briefing features an interview with BET’s Louis Carr about how this year’s upfront market is progressing. | | |
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| | | | | Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data. | | |
howdy! | | | | | Uber Ads’ head of advertising discusses navigating programmatic challenges and embracing AI advancements in a special episode of the Digiday Podcast recorded at Cannes Lions. | | |
howdy! | | | | | The PepsiCo brand is investing in fitness clubs across the U.S. | | |
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