Holding company consolidation leaves a whole world of smaller and mid-sized marketers left on the sidelines, looking for agencies that will bring them their A teams and innovative solutions.
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted. Other things to know about Enter the Digiday Content Marketing Awards to showcase your hard work in categories including Best Multi-Channel Strategy, Best Event and more. Explore this year's categories and enter by January 17 to save. Consumer purchase data informs the entire marketing funnel — from planning and insights to targeting and measurement — to increase ROI. Sponsored by Affinity Solutions. Between proxy metrics and skewed usable audience data, advertisers need measurement solutions that provide holistic insights and work for daily needs. A valuable dataset helping to unlock such insights is geography. Sponsored by Blis.
Holding company consolidation leaves a whole world of smaller and mid-sized marketers left on the sidelines, looking for agencies that will bring them their A teams and innovative solutions.
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.
As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted.
