Why Consumer Privacy Matters

Trust for brands is more important than ever and nowhere is that more critical than in how brands use customer data. Witness the current state of data privacy and regulations such as the EU’s GDPR and California’s CCPA. Governments, privacy advocates and consumers want to know what data is being collected, how it is being used and with whom it is being shared. Data governance is key to ensure continued responsible use of data and to engender trust in your brand.

Register now to join guest speaker Fatemeh Khatibloo, VP and senior analyst at Forrester, Orchid Richardson, VP and managing director of the Data COE at the IAB, and Jordan Abbott, Acxiom’s chief data ethics officer, for insights into best practices for managing global data and the importance of building a strategy around a strong data governance program.