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Coty To Take Control Of Kylie Cosmetics; Plus, Going From Cleansing Teas To Fitness Subscriptions; And DTC To Change How We Shop
 | | | | | | | | | | | | | | | | | | |  | | | | | | An Instabrand’s Innovation Journey Into Experiential Wellness | | | | Flat Tummy Tea seemingly came out of nowhere to become an Instagram sensation over the course of a few short years, more or less introducing the world to the concept of a “tea cleanse.” Flash-forward to 2019, and tea cleanses are taking a lot of flak – and Flat Tummy Tea appears to be gearing up for an evolution into subscription services instead of controversial products. Here’s why it’s all about the collective experience. | | | | |
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| | | | | | |  | | | | | | How DTC Is Helping To Change Retail — Perhaps Even On Amazon | | | | Direct-to-consumer brands are seeking better relationships with consumers — and that is happening as brands are apparently reconsidering how they work with Amazon. Those changes could also take place via physical retail, as a recent PYMNTS interview shows. What’s coming next? Read More... | | |
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| | PODCAST: Online Sports Betting |
| | |  | | | | | | How To Make Online Sports Gaming A Sure Bet For Payments, State Governments | | | | More states are giving the green light to online sports betting, and that means giving the okay to players to use mobile devices. George Connors, senior VP of gaming solutions at Fiserv, tells Karen Webster how operators and payment players use tech to make online wagering a sure bet. Read More... | | |
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| | | | |  | | | | | | In The eCommerce Age, Consumers Want To Control Authentication | | | | eCommerce, done globally, is a multi-trillion-dollar industry. But consumers, increasingly, are cognizant of fraud risk, and want greater visibility into and control over their transactions — including authentication. Read More... | | |
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