In the first episode of this year's Creator Series on the Digiday Podcast, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban. Additional coverage: - Yesterday, a product manager on Google's Privacy Sandbox announced that its proposed alternative to conducting ad auctions within Google Chrome popularly known as the FLEDGE API now has a new moniker – "Protected Audience API."
- Condé Nast, Gannett, Hearst, The New York Times, Vice Media Group and Vox Media have improved the overall diversity of their companies but are still mostly hiring white people.
- TikTok has been pushing more performance-focused offerings, particularly its Smart Performance Campaigns, according to marketers and agency executives, who said that it's still early days for the effort. More in this Digiday+ Marketing Briefing.
- Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work.
- Online classifieds site Gumtree has seen enough over the last year to believe more advertisers will see the value in its data.
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| | | | | In the first episode of this year’s Creator Series, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban. | | |
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howdy! | | | | | Google claims early results show that third-party cookie replacements won’t sacrifice performance for privacy. | | |
| | | | | From Modern Retail: Join this webinar on April 18 at 1 p.m. EDT to learn more about how retailers and marketers are adding powerful tools to their CTV campaigns, driving measurably improved performance outcomes. | | |
| Advertisement |  | | |
howdy! | | | | | Condé Nast, Gannett, Hearst, The New York Times, Vice Media Group and Vox Media have improved the overall diversity of their companies but are still mostly hiring white people. | | |
| | | | | Publishers: What does the role of data management look like for your team today? Has your team found new potential revenue sources as the data sets being analyzed change? Let us know in this survey, and we’ll send you a $5 gift card. | | |
howdy! | | | | | Amid broader push by social media channels to automation. | | |
| Advertisement |  | | |
| | | | | As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness. | | |
howdy! | | | | | Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work. | | |
howdy! | | | | | Gumtree has seen enough over the last year to believe more advertisers will see the value in its data. | | |
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