Why desktop appraisals matter and how agents can help | Sustainable material spotlight: Reclaimed wood | Help part-time agents become full-time rock stars
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November 30, 2023
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These types of assignments don't require appraisers to inspect the interior or exterior of a property. Your care can make such valuations more reliable.
Full Story: REALTOR® Magazine (11/30) 
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Listing Marketing Made Easy with ChatGPT for Real Estate
The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time.
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Best Practices in Sales & Marketing
From salvaged barn doors to tree bark, reclaimed wood makes a statement in building and design projects.
Full Story: REALTOR® Magazine (11/28) 
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With a little support, your motivated, fire-in-the-belly, part-time agents will find full-time success.
Full Story: REALTOR® Magazine (11/29) 
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TikTok users are now spending half their time watching content that exceeds one minute, the platform reportedly told creators, and using the extended format gets five times more follower growth than posting short videos. Longer clips are mandatory for TikTok's Creativity Program, which will replace the Creator Fund in December.
Full Story: MediaPost Communications (free registration) (11/29) 
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Real Estate Trends
A turnaround may be insight as mortgage rates retreat from their peak—but another issue is coming into focus for home buyers.
Full Story: REALTOR® Magazine (11/30) 
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Mirrors and bright colors are among interior design trends to watch for 2024, according to experts.
Full Story: KDKA-TV (Pittsburgh) (11/29) 
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A renovated 1960s Rex Lotery-designed home in Beverly Hills' Trousdale Estates has been listed for just under $15 million. The property was purchased for $6.4 million in fall 2021 and extensively revamped.
Full Story: Robb Report (11/28) 
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Technology & Innovations
Amazon Q becomes the latest enterprise AI chatbot
(Amazon Web Services/YouTube)
Amazon unveiled a chatbot for Amazon Web Services customers, Amazon Q, which can be customized and trained on corporate data and costs $20 a month for each user. The chatbot can offer insights on corporate data, generate or summarize content and take actions via plugins, among other capabilities, and is set to rival Microsoft's Copilot offering, OpenAI's ChatGPT Enterprise and Google's Duet AI.
Full Story: TechCrunch (tiered subscription model) (11/28),  The New York Times (11/28) 
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Fair & Equitable Housing
This month the median rent on a one-bedroom apartment in New York City rose to a new record high of $4,300, according to the national real estate firm Zimpfer. That marks a 13.5% increase over the same month last year.
Full Story: QNS (Bayside, N.Y.) (11/30) 
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Legislation & Regulation
The Conference Board's index for U.S. consumer confidence rose to 102 in November from 99.1 in October, marking the first increase in four months. A strong labor market and the easing of inflation made consumers less anxious about the economy.
Full Story: Bloomberg (11/28) 
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