Some companies feel conflicted by the short and long-term implications of selling on Amazon's site. Yet for many companies, except for those with the most powerful consumer brands, the immediate benefits make it irresistible. Read more below. Other things to know about | | |
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| The Amazon Effect | | | | Some companies feel conflicted by the short and long-term implications of selling on Amazon’s site. Yet for many companies, except for those with the most powerful consumer brands, the immediate benefits make it irresistible. | | |
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howdy! | Subscriptions | | | | The series, which typically take more than a month to complete, can require flying producers and reporters to multiple continents. | | |
| Sponsored by Bannerflow | | | | New research, including interviews with Sky, Getty Images, The Times and Telenor, provides a year-on-year look at in-housing’s effect on creativity, agency transparency and return on investment. Download the guide here. | | |
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howdy! | Marketing on Facebook | | | | Many direct-to-consumer companies have been less reliant on Facebook advertising lately but Shapermint is casting 80% of its marketing budget in that direction. | | |
| Sponsored by Hotwire | | | | The members of Gen Alpha — aka the kids born in the last decade — are growing in influence and growing in number. Here's what marketers need to know to grow with them. | | |
howdy! | The GDPR Impact | | | | DigiTrust’s shared ID will cease to exist in its current guise once Google blocks third-party cookies from its Chrome browser in two years’ time. | | |
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| Sponsored by resonate | | | | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | |
howdy! | | | | | This first season of Bitmoji TV will be purposely free of ads, but Snapchat is likely to eventually allow advertisers and publishers to have a hand in it down the road. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | While government regulators can enforce laws against individual companies, browser makers can take unilateral actions that have a sweeping effect on the advertising industry. | | |
| | | | | "People like to say it's pseudoscience," Goop's chief content officer says on the Digiday Podcast about her company's website, noting it doesn't make unfounded claims about a product such as "the science shows that this can cure cancer." |
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