FROM THE ARCHIVES

Why separating editorial and marketing is essential for PR

While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.

MARKETING

MillerCoors sues Anheuser-Busch over Super Bowl ‘corn syrup’ ads

The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap?

MARKETING

Infographic: Email design trends that will dominate 2019

Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.

THE WORKPLACE

How rumors undermine staff trust—and 6 ways to quell them

Watercooler talk isn’t always about the big game, the Oscars or the next holiday weekend. Too often, gossip is the hot topic. Here’s how to keep destructive speculation to a minimum.

CONTENT MARKETING

Give yourself the gift of professional development—and free coffee

Become a Ragan Insider by March 31 and you’ll receive a $50 Starbucks gift card.

WRITING & EDITING

AP style rules for commonly confused words

To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help.

PR DAILY AWARDS

Share your corporate social responsibility efforts

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Save $50 when you enter by the early-bird deadline on April 5.

CRISIS COMMUNICATIONS

Timing is everything: When to issue your crisis response

In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement. Here’s how to know when to break your silence.

FROM THE ARCHIVES

What will Google penalize your organization for?

The search giant has become the de facto internet police, promoting companies that play by its rules, and downgrading web pages that—in its view—fail to serve users.

VIRTUAL EVENT ALERT

How to spark joy with winning social media tactics

Get practical tips for acing the top five social media platforms in 2019.

MEDIA RELATIONS

Why PR pros should hold off on the follow-ups

Reporters are inundated with requests, and your ‘just checking in’ call or email might damage your media relationships. Here’s why you should take a breath and be patient.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Is your town one of the hardest-working in the country? Find out, and then browse our roundup of current job openings.

MARKETING

Twitch: Video gaming platform offers expansive marketing opportunities

The livestreaming site attracts a young, largely male demographic, and top players can be potent influencers. Check out how your company might tap into this ardent audience.

CONFERENCE ALERT

How better measurement skills could land you your next promotion

Become a data analytics expert by participating in this hands-on conference in May.