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| Someone who exemplifies its founder's glamour and achievement By Robert Klara Though she died in 1966, cosmetics pioneer Elizabeth Arden and the eponymous brand she created before women even had the right to vote have been in the spotlight in recent months thanks to War Paint, a musical about the parallel career tracks of Arden and Helena Rubinstein, who together built the modern beauty industry. Perhaps... Read more » |
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| BBDO arranges fantasy dates with a Viking and a cowboy By David Gianatasio |
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| All employees will work for 80% of the day By Patrick Coffee |
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| Brand's also bringing mysterious driver character back for trivia By Jason Lynch |
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| This ordinary piece of polystyrene was never meant to be a classic By Robert Klara A few days after Christmas last year, Toby Keith took to Twitter to pay a bit of tribute. It was all of 41 characters, but the sentiment was genuine: "Raise one for this good man today," Keith wrote. "RIP #RedSoloCup." The platinum-selling country music star was marking the death of Robert Hulseman, a man he... Read more » |
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| Circus Maximus is a ringmaster of resistance By Kristina Monllos No matter your political point of view, there's no denying that Donald Trump's presidential campaign was a highly effective exercise in branding. Now three-and-a-half-year-old creative shop Circus Maximus, which works with clients like Angry Orchard, Justworks and CultureIQ, is attempting to brand the anti-Trump resistance. "We wanted to give the 'resist' movement some optics," explained... Read more » |
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| Equal Pay Day campaign says '79% is not enough' By Christine Birkner When you cut off 21 percent of a microwave or tube of toothpaste, it doesn't work the same way--or at all. Similarly, that's the story for companies that pay women an average of 21 percent less than men, a point that Jet.com is driving home in honor of Equal Pay Day by literally cutting up... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | Consumer Reports Yonkers, New York | | Haymarket Media Group Northbrook, Illinois (US) | | Haymarket Media Group New York City, New York (US) | | Adweek New York City, New York (US) | | |
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| Plus, what's new at Barton F. Graf By Tim Nudd Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--E*Trade's "Monkey" ad from the 2000 Super Bowl,... Read more » |
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| Worked with Laird + Partners to feature some of its instructors By Katie Richards Looking for your daily dose of fitness inspiration? Look no further than SoulCycle's new "Find It" campaign. "Find It" is the fitness studio's first major integrated marketing campaign since it was founded 11 years ago. SoulCycle worked with Laird + Partners on the campaign, which includes a two-minute hero video starring 30 or so of... Read more » |
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| IPG agency will handle creative and strategic duties By Erik Oster E*Trade has selected Interpublic Group's MullenLowe as its creative and strategic agency of record, concluding a review launched earlier this year. The appointment is effective as of the beginning of the month. The financial services brand has worked with R/GA on broadcast advertising since January of 2015 and SS+K on online marketing since April of... Read more » |
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