Stay focused and avoid long complaint sessions during a field study by communicating the purpose of the visit early on, maintaining the partnership relationship with participants, and looking for concrete examples over abstract generalizations.
Instructions for calibration should be clear, high-contrast, descriptive, and augmented with unambiguous visual examples. Users should be given explicit feedback about the results of their actions and about the progress of the calibration.
User research is often initiated during a sprint, after a design is implemented, or is part of the MVP. But, mindfully planning research earlier reaps far better results.
You cannot do everything, and in fact the product would be worse if it included everything. Thus, UX relies heavily on prioritization to determine what features add the most value relative to the resources needed to deliver them.
Websites with many categories can benefit from showing navigation menu options in a vertical list: vertical menus allow for easy expansion, are easy to scan, plus users are familiar with this design pattern.