Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files).
While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI.
With greater economic pressures and competition from consultancies, media agencies are expanding their arsenals with financial and business intelligence for clients.
The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.
