Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers. Additional coverage: “[Advertisers] already pay data providers for data. So why not pay the publisher?” as overheard at the Digiday Publishing Summit. Citing a Deloitte report that estimates the women’s sports ad marketplace will exceed $1 billion in 2024, GroupM said it will seek out what it calls first-look and first-to-market investment opportunities for several clients. In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit. Other things to know about You still have time to enter the Future Leader Awards and recognize the next generation of leaders within your company who are making an impact. Your last chance to submit is Friday, April 26. Since RMNs need to serve as many advertisers as possible, they must be fluent in as many identity currencies as possible. Sponsored by Adstra. Register for this virtual event on April 17 at 2 p.m. ET to learn how The Mom Edit and Collective Voice's creator-content strategy drove sales and positive ROI for Saks. Sponsored by Collective Voice. | | |
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howdy! howdy! howdy! | Experimental Channels | | WTF is the fediverse? | | With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. | | |
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