There’s no disputing Google is an overwhelming presence in marketers’, and their customers’, digital lives. How it got to be that way is now the question. Managing editor Constantine von Hoffman walks through the recent DoJ decision in 11 easy-to-understand slides. (Example: the market share pie chart looks like a grinning Pac-Man.) And check out reactions from around the martech space here.
Also today, Aflac shares its approach to engaging Gen Z consumers. Insurance is a product customers can’t see or hold, and when they use it, it’s often during or after an unfavorable event — an accident or an illness. So how does Aflac remain so favorable and helpful? Experience is the name of that game.
And would you consider taking a few minutes to complete the MarTech Replacement Survey? We’ll share the findings later this year when all the results are in.
Chris Wood
Editor
