Publishers are keeping a "business as usual" approach to testing cookie-less alternatives, despite Google's announcement that it won't be fully deprecating third-party cookies after all. Additional coverage: - This week’s Digiday+ Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.
- Among the frustration and surprise over Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad execs: Google’s evolving stance on privacy seems to be mirroring Apple’s, using it both as a shield and a sword.
- After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million.
- Next week’s Paris Olympics isn’t only an opportunity for behemoth brands like Samsung and Nike. Smaller advertisers, such as granola and protein snack brand Kodiak, are also finding their way in.
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| | | | | Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service. | | |
| | | | | Discover how streaming TV transforms family bonds and offers brands new ways to connect with audiences through Disney Advertising’s ‘Generation Stream: Family Edition’ study. | | |
howdy! | | | | | To get why this is a big deal, it’s important to know what Google’s actually planning for third-party cookies. | | |
| | | | | According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. | | |
howdy! | | | | | After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million | | |
| Advertisement |  | | |
| | | | | While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI. | | |
howdy! | | | | | The nutrition bar brand has inked a partnership with USA Climbing. | | |
howdy! | | | | | Maybe execs should’ve seen this coming sooner. | | |
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