Coverage of women’s sports has not historically attracted the same level of advertisers’ interest or media coverage as men’s sports. Inhibitors include lagging efforts by publishers in this space, a dominance of men in sports media and a struggle to convince advertisers of the value of aligning with content beyond big sports events. But progress is being made, albeit slowly. Read more below. Other things to know about | |
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Top Stories | | Ivy Liu |
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Equality and Opportunity | | Women’s sports still struggles to grab the attention of advertisers, but audiences are growing and some in sports media are shining a light on opportunities in this space. | |
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howdy! Future of Work | | Remote working has created an opportunity to cast a wider net for highly-qualified candidates. With companies looking to pivot back to growth mode, certain jobs are in hot demand. | |
Sponsored by ViacomCBS | | The pandemic has turned leisure time into screen time, changing the way brands engage with audiences through streaming platforms. | |
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howdy! DIGIDAY+ MEMBER EXCLUSIVE | | Many publishers are protective of their precious audience data and want to make sure it will be valued fairly by identity tech firms. | |
Sponsored by InMobi | | From prioritizing direct paths to supply to header bidding access, buyers are following some essential rules for efficient SPO for in-app advertising. | |
howdy! Retail Revolution | | Brands search for retargeting alternatives as third-party cookie demise looms. They’re left collecting first-party data as uncertainties related to privacy and regulation are anticipated. | |
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Sponsored by Blackhawk | | When it comes to consumer rewards, people shifted to digital in 2020 and they asked for new and surprising ways to use the rewards they receive. | |
howdy! Content & Commerce | | Rather than launch a shop page or an online marketplace adjacent to its homepage, BDG is giving all of its content the ability to become shoppable. | |
howdy! The Confessions | | In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an agency exec about the need for more boundaries and time off for the sake of mental health. | |
Publishing in the Platform Era | | March Madness and NBA All Stars mark the perfect occasions for Turner Sports to try and engage both younger- and female-skewing audiences. |
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