Coverage of women’s sports has not historically attracted the same level of advertisers’ interest or media coverage as men’s sports. Inhibitors include lagging efforts by publishers in this space, a dominance of men in sports media and a struggle to convince advertisers of the value of aligning with content beyond big sports events. But progress is being made, albeit slowly. Read more below.

• Ultimately what will pry advertisers' pocketbooks all the way open to women's sports is publishers continuing to prove a sizable audience for women's sports exists.
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