Why has Direct Indexing exploded into the mainstream?

Few doubt that the rise of Direct Indexing is just beginning and will continue expanding to more investors. Financial Planning's in-depth coverage of this strategy is just getting started as well.
Subscribers will have access to upcoming stories detailing recent company purchases that prove the growing industry interest in Direct Indexing, as well as a Q&A with Fidelity Investments about an upcoming direct indexing product.
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