Why have an eBay strategy in 2021? In this article, we take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. We also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide. |
How well are B2B sales teams rising to the challenges of digitisation? The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how sales, and particularly B2B sales, are conducted. Once a discipline that revolved around face-to-face meetings, trade shows and personal connections, sales teams during Covid-19 have needed to adapt to a new world of online touchpoints and virtual meetings – while still maintaining the same quality of customer experience and the same individualised touch. |
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