In 2013, RXBar's founders had a simple proposition. "We called bullshit on protein bars," said Peter Rahal, the company's CEO. "Everything [was] either hippie and happy--and then, the other side of the spectrum was meathead muscle and extreme performance." The brand's backstory is fascinating and entertaining (this interview is worth a watch), as Rahal and...
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August 13, 2018
AdFreak
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RXBar Finds the Perfect ‘No B.S.’ Spokesman in Ice-T
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