I mean, if it was any publisher, it was going to be Vice. Scott Nover asks the media company, why OnlyFans?

For $4.99 a month, OnlyFans users can access exclusive recipes from food vertical Munchies for dishes like fried avgolemono (I had to Google that Greek egg and lemon sauce) and chicken fricassee.

Publishers have a knack of trying out new platforms and tech with varying degrees of longevity and authenticity. What struck me about this is that Vice seems dedicated to giving this a real stab. This is from Vice executive producer of digital video Clifford Endo Gulibert:  

“Even though as a brand we always try to not take ourselves too seriously, we didn’t want to make this just a gimmick—we wanted to take the work seriously. We wanted to provide an actual experience that is worth a paid subscription and special.”

Check out Scott Nover’s interview with Gulibert where he discusses why Munchies is on OnlyFans over platforms like Patreon, Vice’s forays into direct-to-consumer and creating exclusive content.

Thanks for reading, until next time,
Lucinda
Lucinda.southern@adweek.com

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