Taking a stand isn't just about doing what's right; it's increasingly become what's best for business, too. A new report from Edelman released today called "Beyond No Brand's Land" looks at what drives brand attention and loyalty. The report found that consumers' purchases are becoming more and more "belief-driven," particularly over the past year. According...
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October 02, 2018
Brand Marketing Daily
The top trends and topics for marketers
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As More Consumers Than Ever Make Belief-Driven Purchases, It’s Worth It for Brands to Take a Stand
Versace’s Medusa Logo Breaks Every Design Rule. So Why Does It Work?
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Why Dollar Shave Club Has Gone ‘Sweet’ and ‘Sincere’ in Its New Campaign
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