Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children sculpted of the sweetener. Kind, the company that makes the all-natural fruit and nut bar, is behind the stunt. To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of...
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Morning Digest
August 23, 2017
What marketers need to know today
The snack brand makes a statement about children's eating habits
By Kristina Monllos
Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children sculpted of the sweetener. Kind, the company that makes the all-natural fruit and nut bar, is behind the stunt. To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of...
Read more »
Study shows nuanced and multistage shopping patterns
By Robert Klara
Where time is just a construct
By Tim Nudd
The ice cream bar now owned by Unilever is still with us, but why?
By Robert Klara
Spawn Ideas fosters a culture of exploration
By Sami Main
Spawn Ideas, an employee-owned and female-led creative shop based in Anchorage, Alaska, boasts an adventurous spirit from top to bottom. The agency, which launched in 2008, is now home to 40 people who help create campaigns for companies looking to speak to residents of the U.S.'s northernmost state, from telecom company GCI and Midas to...
Read more »
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